A creative developer
& digital designer.

Social Media Design

PING LIE Matematika

Apr 2024 – Present

Managed visual content creation for educational and professional service brands. I focused on creating high-engagement assets across multiple social media platforms, ensuring consistent branding and effective information delivery. Key Responsibilities: 1. Content Production: Designed 50+ Instagram feeds covering topics like CPNS, BUMN, and official school exams. 2. Multi-Platform Templates: Created versatile design templates for YouTube, Instagram, and TikTok to streamline content production. 3. Video Editing: Edited 25+ educational videos for YouTube, enhancing viewer retention. 4. Team Collaboration: Coordinated with the content team for scheduling and strategic posting.

Laboratory Assistant

Universitas Muria Kudus

Sep 2024 – Mar 2025

Served as an academic mentor for the Statistics Practicum in the Informatics Engineering department. This role honed my communication and leadership skills as I guided fellow students through complex data analysis concepts using programming tools. Key Responsibilities: 1. Mentorship: Guided students through practical modules in the Statistics course. 2. Technical Instruction: Utilized R programming language to demonstrate statistical concepts and data processing techniques. 3. Course Management: Prepared learning modules/exercises and provided troubleshooting support for technical issues during sessions.

Freelance UI/UX Designer

TravelKudus

Jan 2025 – Mar 2025

Collaborated with a local e-tourism platform to revamp their booking interface. This role required a deep understanding of local tourism trends and customer behavior. I worked alongside a development team to ensure that the visual designs were technically feasible and optimized for mobile users, who constituted the majority of the traffic. Key Responsibilities: 1. Platform Redesign: Designed the UI for the e-tourism platform using a user-centered approach to boost engagement. 2. Interaction Design: Created wireframes, mockups, and interactive prototypes in Figma to visualize and refine the user journey. 3. User Research: Conducted research to identify local customer pain points and needs regarding tourism services. 4. Mobile Optimization: Enhancing site usability and navigation structure, specifically optimizing for responsive mobile layouts. 5. Developer Collaboration: Collaborated with a team of 2 developers to ensure accurate design handoff and implementation.

Web Developer Intern

PT. Cipta Edukasi Nesia

Sep 2024 - Mar 2025

Immersed in a fast-paced agency environment, I balanced technical development with creative design tasks. I demonstrated agility by delivering a full-stack website solution within a tight two-week deadline and contributed to the company's internal tools using modern PHP frameworks. Key Responsibilities: 1. Rapid Web Development: Developed the 'Socialook' social media service website using WordPress within a condensed 2-week timeline. 2. Dashboard Engineering: Built a robust order management dashboard for Socialook using the Laravel Filament framework.

Freelance UI Web Design

Saewooden Jepara

Jan 2025 - Apr 2025

Partnered with a local furniture brand to elevate their digital presence through a modern e-commerce catalog. I translated the brand’s artisanal identity into a clean, functional digital interface. The project aimed to optimize the browsing experience for potential buyers by focusing on visual hierarchy and intuitive catalog structure. Key Responsibilities: 1. E-Commerce Design: Designed an online catalog showcasing over 100+ furniture products, tailored to highlight craftsmanship. 2. End-to-End Design: Executed the full design process from wireframing to high-fidelity mockups using Figma. 3. Conversion Optimization: Implemented e-commerce best practices, including intuitive navigation systems, clear Call-to-Actions (CTAs), and structured product categories. 4. Brand Consistency: Developed a responsive layout that maintained 100% visual consistency with the brand’s color palette and identity.

Freelance UI/UX Design

Pemerintah Desa Ngemplak

Jan 2025 - May 2025

"SIPANDU: Sistem Informasi Pelayanan dan Publikasi Terpadu Desa Digital Ngemplak Kecamatan Undaan Kabupaten Kudus" Led the digital transformation of the Ngemplak Village official website by adopting a User-Centered Design (UCD) approach. My primary focus was to bridge the gap between complex public information and user accessibility, ensuring that residents of all ages could navigate village services effortlessly. I managed the entire design lifecycle, from conceptualizing user flows to delivering the final high-fidelity prototype. Key Responsibilities: 1. User-Centered Interface: Redesigned the official website interface to enhance user comfort and accessibility for local residents. 2. UX Strategy: Constructed detailed user flows and information architecture (IA) to streamline navigation and service discovery. 3. Prototyping: Built a comprehensive UI component library and responsive interactive prototypes for multi-device compatibility. 4. Usability Evaluation: Conducted internal UX evaluations to validate design decisions and ensure seamless access to public services.